Identifying the Power Players (Module 2)

Identifying the Power Players (Module 2)

In any complex relationship, large long-term project, or key account we often have more than one influencer in a buying decision.  Understanding the Power Player network enables the sales person, lobbyist, or project manager to effectively identify all of the key players, their values, needs and beliefs.  This tool helps us focus on the true decision maker and power base, and also allows us to ensure that hidden or often overlooked influences are addressed, communicated with and brought on-side.  This module is about getting a “buy-in” for a large complex sale or long-term project.