One restaurant owner, with the permission of the customers, began taking pictures of everyone having a good time. Now he has over 1 000 photographs in a wall montage at the entrance to his restaurant. There are always people standing in front of the montage scanning the pictures for familiar faces. He could even take a data projector and have the entire display on the outside of his building at night time for impact.
Photographs are endorsements and as the old adage states “a picture can be better than a thousand words”.
Any business could do this. I know of a bulk fuel dealer who took dozens of pictures of farmers and contractors driving heavy equipment and doing farm chores. The montage of pictures he displayed had such impact that customers were asking when they were going to have their pictures on the montage wall.
If you have the opportunity to take pictures of you and famous personalities do it and display them. Show business can be fun. I have pictures with Dr John Demartini, Dr Robert Schuller “Hours of power…and they are in my marketing materials.)
In what situation could you take photographs of clients and then put up a “Photo Montage” or put it on your web-site, blog, facebook, in your ads, etc.