Reading the Client

Reading the Client (Module 4)

“Different strokes for different folks!” This module improves sales effectiveness from the inside-out by teaching sales professionals how to utilize their knowledge of “personality profiling” and operationalise it with a “Quick Read” tool from two simple questions. Understanding and practising selling to different styles will enhance verbal and written proposals and advance relationship development. By enhancing communication skills and identifying their own personalities, students will be able to intuitively handle and understand clients, their team members and others in their personal lives even better.

Upon completion the students will be able to:
• Understand their own personality type
• Read the personalities of others more effectively
• Complete a personality assessment and analysis of four important people in their lives
• Design the best strategy to influence these people considering their own personal style