Making Data Base (Frequency) Selling Pay
Making Data Base (Frequency) Selling Pay (Module 23)
This module is about setting up and utilizing a process to manage and control the activities needed to Gain, Regain, Develop and Retain clients. Each student will decide on their approach to doing this whether it be paper based or electronic. They will learn to use the Primary Tools, Secondary Tools and Other Tools to maximize their frequency of contact with the client. In addition a “laser beam” method called “The Most Wanted” approach will be explained.
Upon completion the students will be able to:
• Put together a Frequency of Contact campaign with clients utilizing the Primary, Secondary and other Database Selling Tools
• Set up their own multi-layered Most Wanted, Most Potential and Most Valued Data Base Selling Programme to Gain, Develop, and Retain very important and profitable clients