Understanding Buying Motives
Understanding Buying Motives (Module 7)
How they benefit is what counts! Module 7 teaches sales professionals how to understand the disciplines for selling to logic and emotion, individuals and corporations, using motives, features, benefits, and accentuating these benefits to find the factors that trigger a “buy”. Participants will become very clear on what benefits are derived from the features of their products and services and from dealing with clients and their companies. Actual lists and tools for identifying tactics will be developed by each person within the exercises to sharpen the awareness and effectiveness of understanding buying motives and triggering a buy.