The Complete Trainer – The Marketer
The Complete Trainer – The Marketer (Module 25)
Some of the greatest training programmes in the world sit on shelves of corporations gathering dust. The reason why – nobody knows how to market it internally to all those who need it. This complete module is devoted to showing both the Trainer and the Executives of corporations the “how to’s” of marketing this and other training programmes to their in-company training market. The module will include developing a sales and marketing attitude in the training function, targeting the right market, operating a “be seen” programme, cross selling programmes, and utilising “buying motives”. A complete sample storyboard titled “How to Market, Service and Deliver Training and Development” will be part of the written materials. This module guarantees a return on investment through heavier enrolment.